BASYS AI TPM. TRADE PROMOTION MANAGEMENT WITH REAL-TIME BUSINESS FORECASTING FOR EMERGING MARKETS OF GLOBAL FMCG & CPG PRODUCERS
A daily update service for sales, demand and net revenue forecasting with integrated promotion management, embedded business analytics, machine learning and partner relationship management functionality on the Microsoft Dynamics 365 Customer Engagement (CRM) platform


Provide the real-time volume and profitability targets control for every manager
Timely respond to changes and manage your demand and promo risks on a weekly and even daily basis
Benefit from integrated real-time business forecasting and predictive analytics to improve KPI
Reduce time-consuming meetings and manual inputs to keep S&OP plan up-to-date; avoid operational data files processing
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50% TM ROI improve handling cannibalization and after promo effects
30% profit increase during Promo + After promo periods
Time and labor costs for S&OP / IBP planning reduced by 4 times
Benefits for company
Advanced advisor for designing and preforming highly efficient trade promotions
Real-time demand forecasting, master operational and budget planning with minimum effort
Automated 18-month P&L forecasting based on trading terms and other direct and indirect costs
Transparent communications; smart tool to manage target listings and In/Outs

Executive / Management
Group KAM/Sales Manager
Trade Marketing Manager
Benefits for managers
Marketing Director
KAM/Sales Manager
Category/Brand Manager
Sales Capability Manager
Understanding the investments (discounts, rebates, bonuses, etc.) of achieving sales targets and market share

Controlling sales team performance indicators, timely change management reactions
Improved ROI for each promotion, product, client and territory investment
Reduced planning cycle, the realistic promo-effect insight, information reuse
Meeting targets and reporting with fewer documents. Smart and quick promo planning
Setting and monitoring distribution targets. Forecasting based on the up-to-date product listings
Transparent, accurate and timely forecasting with minimum efforts

Interactive business forecast
Forecast units and sales hierarchy
Actual sales, master data, and external sources integration

Trade and bonus agreements, growth factors


Assortment, Target listings, novelties (In / Out)

Promotion planning and budgets
Process &
workflow mngt

Interactions and
knowledgebase

Business
Intelligence

Integration and
master data mngt

Social and
digital
marketing

Big Data, Machine
learning & Cloud
Computing

Internet of
Things

Mobile apps
How it works
Promo adviser
Promo wizard
Promo pre/post evaluation

Promo calendar
Cannibalization
After promo effect
S&OP / IBP
Promo approval
Guidelines control
Promo demand & risks management
What-if analysis

Future baseline
P&L insight
Demand planning
Versions
Targets
Teams collaboration
Forecast manager
Sell-in manager
Sales-out control

Success stories
BASYS TPM for Henkel Beauty Care
With BASYS TPM we have eventually connected and integrated existing key accounts' and distributors' data into one sustainable, scalable and flexible platform via implementation of a cloud-based fast and reliable solution to support our strategic growth and following key business processes:
  • Trade Promotion planning and optimization
  • Demand and sales operations forecasting
  • P&L KPIs targets control (targets VS forecast)
BASYS TPM covers end-to-end sales and operational forecasting; promotion planning, negotiating, approval and coordination; trade agreements management; assortment & target listing management; obtains imbedded business analytics throw all the sales channels. BASYS TPM allowed to fully automate data collection and processing to integrated business forecast. In the new system, KAMs of the federal and regional retail chains can track their performance in real-time, review planned and actual promotions, keep up-to-date target listings, trade agreements and other terms of working with partners, effectively collaborate with trade marketing, category management, S&OP teams avoiding time-consuming meetings, files exchange and email overload.
BENEFITS
The BASYS TPM solution generally allowed us:
  1. to make Trade promotion planning and S&OP forecasting transparent, agile and lean;
  2. to engage teams in real-time forecasting with what-if scenarios supported;
  3. to respond to market changes in a significally faster and most efficient way.
The system provides managers of all levels with targets achievements prediction on a real-time basis. The comprehensive forecast we automatically get with BASYS TPM adjusted for baseline and promo scenarios, after promo effect, novelties, target listings, growth factors, etc. The detailed performance and forecasting analytics for the key business aspects is embedded into the all processes and indicated in a clear and visually-friendly way. The interface is customized for both front and back office users, as well as for seniors.

Konstantin Galizin, Sales Capability Director. Henkel Beauty Care
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Why BASYS TPM
Real-time Profit & Loss forecast for 18 months, online target monitoring
User-friendly interface, highly customizable business logic
Best practices on trade and promotion management by global FMCG leaders
Set of tailored solutions and business processes for automation
High-tech global platform, 45 languages, 100+ countries with support partners
Turnkey integration processes and connectors to internal/external sources

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Contact us
ITC LLC
Russia, Moscow, Loubyanskyi proezd, 19 bld 1
3rd flow, Laba office
ceo@basys.pro
+7 (495) 005-17-63
BASYS AI TPM – THE REAL TIME TRADE PROMOTION & PROFITABILITY MANAGEMENT FOR EMERGING MARKETS OF GLOBAL FMCG / CPG BRANDS
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