FMCG / CPG emerging markets. How producers to secure their shares, achieving the profitability targets in 2019
In 2018, for many FMCG brands in the emerging markets, the share of promotion sales raised above 50% and partner rebates exceeded 20%, while consumption was showing growth deceleration. How producers to keep their market positions, achieving the profitability targets in 2019 and further?
BASYS AI TPM is an innovative cloud-ready solution for FMCG and CPG manufacturers to effectively manage trade promotions and profit margins in the emerging markets. This tool allows to manage distribution and retail partners' relations, enhance revenue and profit margins, meeting the volume and profit targets using cutting-edge technologies, such as CRM Imbedded Business Intelligence, Big data, AI/Machine learning forecasting, Process/Workflow, Social Engagement, Mobile apps and even IOT.

What you can achieve with BASYS AI TPM:
  • Boost by up to 50% the ROI on promotion scenarios, using AI featured Demand Analyzer, Promo Adviser and Promo Wizard;
  • Improve up to 30% after promo sales, minimize costs of recycling/reselling of unclaimed promo values;
  • Provide the ad-hoc volume and profit targets control to every manager from Account Manager to General Director;
  • React to market risks faster by performing instant adjustments to your business forecast in case of changes in promotion plan, target listings, trading terms, growth factors, operations, etc.
  • Increase liquidity of your stocks and profits by smartly coordinating marketing and sales with a supply chain. Build end-to-end real-time communications between teams to integrate promotion and demand forecasts

BASYS AI TPM core functionality:

  • Managing distribution and retail focused forecast units, including target listings, trading terms, growth factors, etc.
  • Planning of regular and promotion sales with the real-time demand and financial forecast adjustments.
  • Calculating planned and actual sales profit margins for promo vs baseline scenarios, taking into account promotion cannibalization, after promo effects, novelties, in/outs, benchmarks, etc;
  • Estimating and approving promotions, return on marketing investments via AI featured promo adviser, promo wizard, guidelines, smart approval and what-if analysis tools.
  • Smart integration of the actual sales and master-data from external and internal sources.
  • Managing forecast, S&OP scenarios and targets using the top-down approach.
What makes Basys AI TPM unique?

  • The integrated trade promotion, S&OP, business forecasting, demand, revenue and profitability management tool. Creates 18-month (and beyond) demand, sales and profit forecasts and updates those in real-time;
  • Provides sales managers with recommendations on volumes, discounts, in-store support based on the elasticity model, promo and post promo analytics, promotion strategy;
  • Displays all the important and required information on one screen at the desktop and mobile interfaces for every manager;
  • Enables to effectivelly collaborate, to share and to reuse the knowledge and the expertise of KA/SALES, TRADE MARKETING, S&OP, FINANCE and CATMAN teams to make right decisions and actions on-time
  • 45 USER INTERFACE LANGUAGES, MULTICURRENCY AND MULTI UNITS OF MEASURE SUPPORTED
  • TECHONOGY READY IMPLEMENTATION AND SUPPORT PARTNERS IN 100+ COUNTRIES
  • 3-5 MONTH FOR SITE DEPLOYMENT CAPABILITIES

Technologies:

- DYNAMICS 365 SALES (CRM), POWER BI IMBEEDED, AZURE SERVICES
- PROCESS/WORKFLOW, SOCIAL ENGAGEMENT, BIG DATA/MACHINE LEARNING, IOT
- FULLY-FLEDGED MOBILE APPS WITH THE OFFLINE MODE

Demo: http://basys.pro/en/#demo

29 DECEMBER / 2018

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BASYS AI TPM – THE REAL TIME TRADE PROMOTION & PROFITABILITY MANAGEMENT FOR EMERGING MARKETS OF GLOBAL FMCG / CPG BRANDS